for photographers


"Coaching has been defined in many ways. The essence of coaching is:

- To help a person change in the way they wish and helping them go in the direction they want to go.
- Coaching supports a person at every level in becoming who they want to be.
- Coaching builds awareness, empowers choice and leads to change."

So, What is coaching?

International Coaching Community

So now you know what coaching is... 

Is this what you and your business need right now? 

This is for you if…

- You're tired of running around and getting nowhere.

- You're tired of buying all of the courses out there and you can't seem to make sense of them all.

- You're ready to go from dreamer to achiever. 

- You're ready to create a tangible plan with actionable steps that will surely bring the transformation you seek.

- You're ready to level up your self knowledge and learn what it takes to build a successful and profitable business.

When I started my business in 2012 everything seemed like a distant dream. I was once that person who invested thousands and thousands in courses and workshops and at the end, I felt overwhelmed when I tried to implement them all by myself. 

It was then that I found out about coaching and it finally changed the course of my business!

I was able to resign from a well-paid international corporation job, stop shooting everything to focus only on what I love and go from 2 weddings a year to a full calendar in my 1st year as a full-time wedding photographer. 

And friend, if a foreign girl could learn it all in her 2nd language, YOU CAN DO IT TOO!!!
I'm here as proof that you can succeed if you put in the work. And I'm here to guide you with tools that will take you where you want to go!

If you said YES to any of these, you may have just found what you need! You're in the right place, friend!

Juliana is a wealth of knowledge and so eager to share all she knows. She is genuinely interested in your goals and helping you succeed. She tailored our time to match my specific needs and made time to answer all my questions thoroughly. Juliana is amazing at what she does and I'm so grateful for the opportunity to learn from her.




I thank  Juliana for everything I know about shooting light and airy. She explains everything in a way that makes the information so easy to grasp right away. Juliana knows her stuff and she makes learning from her fun and exciting. I feel more confident than ever at my sessions because of what I have learned from her!




Juliana was warm, encouraging and full of knowledge! She was genuinely interested in my business and helped me to figure out realistic goals and time frames to accomplish them. She held nothing back! She was so knowledgeable and so eager to guide me towards success! My time with Juliana was easily the most informative and enjoyable time I have ever had with a business coach!




Juliana went above and beyond my expectations in creating a guide for us to work through, based upon my needs. She was so encouraging, positive, heartfelt and helpful. She has a fun sense of humor too! I highly recommend her coaching services for any photographer who wants some guidance getting to the next level!






Don't take my words for it. Here's what others are saying:

"The best way to predict the future is to create it." Peter Drucker

Ready to create a better future together?


One hour online call to focus on one area you need most help with. Perfect for those who need a quick plan of action to reach a goal, want to learn one new skill (shooting, business or marketing!) or need someone to review their website, workflows or a project before it launches.

Power Calls


COACHING FOR photographers

Four (4) 1h online calls over the course of a month. Plus direct access to me, accountability and weekly check-in.

Ideal for photographers who are ready to take the next step in their business. These sessions are perfect to identify and target your specific problems, helping you to focus on what's really necessary to move forward into a path of profitability. You can use our time together to focus on your photography needs, business strategies and marketing. Anything you need! 

Level Up


Full-day, In-person 1-on-1 sessions for photographers that prefer to learn face to face and all at once. We'll start the day with a nice brunch and will spend the day digging deep into your needs. Nothing will be held back! Think about these sessions as your personal business retreat. In the course of our time together we will identify the problem, create solutions and plan for the future. 

Plus a headshot session, direct access to me, accountability and weekly check-ins over the course of 4 weeks. 

Fire Sessions


Starting at $247

Starting at $647

Starting at $847

frequent asked questions


Absolutely! I'm here for you! Click HERE and schedule a FREE 20 minute consult and we can find out together what is the best program for you! 

I don't know which session is the best for me. Can you help me before we book?


The calls are hosted via Zoom, an online platform that allows us to do video calls and I can also share my screen with you if I need to share a presentation. These sessions are recorded and sent to you afterwards. This way you can always have access to what we discussed on that particular week.

Are the calls via phone or video?


Since these sessions are tailored for each individual, I only take a handful of photographers at a time so I can really focus on their needs and help them succeed. Depending on the number of coaching clients I have scheduled at a given time, you may have to join my waiting list. 

I encourage you to contact me now so we can start scheduling your session for the next available spot!

Can we start right away?


You can fill out my contact form, found HERE, or you can simply send me an email at

I have a few more questions, how can I reach you?


Regardless of the season that you're in, everyone could use a little guidance.

join my free private facebook education group for photographers

join now

For investment details and availability, please send me a message. Inquire today and let's start working together to create the profitable business of your dreams!