Using You as Brand Recognition

May 10, 2019

We are all different, and that difference is what will attract or repel clients. When rebranding my business, I learned that whenever I posted personal photos my audience grew. That was a confirmation to me that I am my brand, I am what makes my business different from another. The deal breaker when booking a client is me and the experience I create.

Here are 2 simple tips I implemented that helped me attract more clients.

  1. Branding YOU on Social Media: 

You probably have heard about Instagram top 9. This refers to the top 9 squares showing on your page. If a client visits your instagram and doesn’t scroll down, that is where you can make your impression. My goal is to have a picture of me, my family, my dog… something personal in one of those 9 images. Whenever I post something personal, I get more likes and interactions. 

Don’t forget your Insta Stories too… My DMs increase significantly when I post personal stories. I had a bride book me at a consultation saying “I feel like I know you and your family, so I don’t need to think about it, I’m ready”. That was when I was sure the “brand yourself” strategy was working for me. 

2. Your face as your brand:

Use the same headshot across every medium and all over your online presence. By using the same picture on Facebook, Instagram, E-mail signature and etc, you are creating brand recognition, and that is your face. People are drawn to real faces more than logos. And by using your pictures and not a client for example, it’s like you are opening the door of your house when your guests arrive. It will make you connect easier and faster with your prospective clients. 

Light and Bright Wedding Photographer in Lancaster, PA

Looking for more tips on how to grow your photography business?

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–> You may also like reading my Five Tips to Design and Shoot Flat Lays on Wedding Days

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